A rose may catch our attention through its colour or the shape of its petals. But when we work with flowers, we also want to understand what lies behind them: where they were grown, who prepared them and what we know about their production conditions.

That information supports thoughtful choices and helps us answer customers who ask about the origins of the flowers chosen for their spaces or celebrations.

What Fairtrade Tells Us

Fairtrade addresses working conditions on farms, including contracts, safety and workers’ participation. The Fairtrade Premium also funds projects whose use is decided by workers through their elected representatives.

A certification therefore refers to specific requirements and processes. Understanding it means knowing which farm is certified and which products are covered.

From Origin to Selection

For a florist, a hotel or an event professional, this clarity can become part of the conversation with customers. Every arrangement does not need a technical explanation. What matters is being able to share accurate information when someone wants to know more.

At Fashion Flower, Ecuadorian roses hold a special place in our selection. We work with partner farms and present their certifications as part of the information about origin. Their scope depends on the individual farm and product; it should not automatically be extended to the entire catalogue.

Choosing a flower brings together an eye for detail and an understanding of the product. We consider its shade, shape and intended use, and we can also take an interest in the people and work that made its journey possible.

Knowing that origin adds another dimension to what we choose and what we share with our customers.