When choosing a rose, its colour, shape and freshness often catch our attention first. There is another part worth discovering too: how it was grown and the people who cared for it before it reached us.

For florists, hotels and event professionals, understanding that origin helps inform their choices and gives them a story to share with the people who enjoy their flowers.

What is Flor Ecuador?

Flor Ecuador Certified is a certification scheme for Ecuadorian businesses that grow and market flowers. It covers social, environmental and workplace practices, including workers’ health and safety, the efficient use of natural resources and proper waste management.

These principles take shape in everyday decisions: how water is used, how agricultural products are handled and how people working on farms are protected. Expoflores also uses indicators to help businesses understand and improve their use of water, energy and other production resources.

A relationship that begins at the farm

At Fashion Flower, our roses come from small Ecuadorian farms. Staying connected to their origin also allows us to share feedback from our customers in Switzerland with the teams in Ecuador. It is a relationship built through listening and attention to detail.

Understanding certifications such as Flor Ecuador helps explain some of the work that is not immediately visible in a bouquet. When choosing flowers for a shop, a hotel or a celebration, their origin and the way they are grown can become part of the conversation too.

Enjoying a flower may begin with its beauty—and continue with discovering where it comes from.